Audience & automations
Comment-to-DM
The headline automation: someone comments your keyword, they get a message. How to set one up, the five fields that matter, and the main-product version.
Comment-to-DM is the automation most people come for. Someone comments a word on your post; they get a message from you with whatever you promised.
The five fields
It is a preset, not a blank builder:
- The post it watches.
- The keyword that triggers it.
- The message that gets sent.
- The link, if the message carries one.
- The public reply, if you also want to answer in the comments.
That is the whole thing. No schema, no flow chart, no branch.
Replies usually go out within seconds of the comment, and within about a minute at most. When the rule sends a message and a public reply, the public reply follows the message by about half a minute.
Choosing a keyword
Pick something people will type exactly and would not type accidentally. One word, no punctuation, not a word that appears in ordinary praise. "GUIDE" works; "yes" does not, because half your comments will contain it.
Matching is on the comment containing the keyword, so "guide please" still fires.
Write the message like a person
The message is sent as you, into a private inbox, to someone who just raised their hand. Say what they asked for, give them the link, and stop. The messages that get reported are the ones that open with a sales pitch nobody asked for.
If you promise something in the post ("comment GUIDE and I'll send it"), the message must contain that thing. That is both the decent thing and the rule the platforms enforce.
Also reply publicly
Answering in the comments as well is worth switching on. It shows other readers the automation worked, and it means the person who commented is not left wondering whether anything happened.
On the main product
On the main product this lives at Auto DM, stated in one sentence: when someone comments a word on your post, we send them a message. Same engine, same safety rules, no builder. What your auto DMs sent, held back or failed is under it, at Results.
You can build and save one on any plan. Turning it on comes with Solo+: on a lower plan each saved one shows Turn on with the Solo+ badge, which takes you to the plan that switches it on. Each one also says, in one line, what stands between it and sending. If that line says the network is not connected, connect it first: no plan can send through a network that is not connected.
What decides whether it actually sends
Platform messaging rules, not us. A DM can only be sent inside the window the platform allows and with the disclosure it requires. See staying inside platform rules: it is the page that explains most "why didn't it fire" questions.
Last updated October 3, 2026