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Publishing

Posts, drafts and the queue

The overview of everything your brand has written or scheduled, what each status means, and which surface to use for what.

Posts is the overview: what exists, what state it is in, and what is coming up. It is the page to open when you want to know whether next week is covered.

The statuses

Status What it means
Draft Written, not queued. Nothing will happen to it
Scheduled In the queue with a time. The worker will send it
Published Sent to the platform successfully
Failed The send was attempted and did not work

A failed post is never silently dropped. It keeps its reason and it can be retried. See why a post failed to publish.

Posts versus Calendar

They are different views of the same posts, for different jobs.

Posts answers "what do I have?": it is a dashboard of counts, upcoming items and anything that needs attention.

Calendar answers "when is it going out?": it is where you drag things around, open them to edit, and retry failures.

If you are managing, use the calendar. If you are checking, use Posts.

Where posts come from

Two sources: fanning out a content plan, which produces many at once, and writing one yourself, which produces one.

Both end up in the same queue and behave identically from there.

Last updated September 11, 2026