Performance

Performance answers "how did my posts do". It is a different measurement from automation analytics, which answers "how did my flows do", which is why they have different names and sit in different places.

Every plan sees its total reach and interactions on the home screen. This page, with every post's numbers, is on Solo+ and above. Below Solo+, the page still shows your own Reach, Interactions and Engagement for the last 30 days and the post that reached the most people, with the upgrade card right under the numbers.

What it shows

Everything on the page covers posts that went out in the window you choose, 7, 30 or 90 days, and on the network you choose. Days are your brand's days, in the time zone your schedule uses. Top to bottom:

• Comments waiting on you. On plans that include Post Replies (Solo+ and above), one line at the top says how many comments are waiting and opens them. When nobody is waiting, there is no line.
• Reach, Interactions, Views and Engagement. Reach is each post's reach added up, so someone who saw two of your posts counts twice; the line under it says how many posts reported reach. Interactions are likes, comments, shares and saves (and reposts and quotes on Threads). Views are each post's views added up, again with how many posts reported them. Engagement is interactions divided by reach, over the posts that report reach; a post with no reach number is left out of both. Under 100 people reached, a rate says Too early to tell instead of a percentage. A number nobody measured says Not measured, never 0.
• The change against the days before. On a 30- or 90-day window, Reach and Interactions show a change against the same stretch of time just before. Posts from the last two days are left out of both sides, because their numbers are still arriving. No change is shown when either side has fewer than five measured posts, when the earlier figure is too small to compare against, or when a different share of posts was measured in the two periods (for example after reconnecting an account), and none on a 7-day window.
• What's working. One row per idea that posted, with its posts, reach, views and interactions, and a status against your average engagement: Above your average, About average or Below your average. Under 100 people reached it says Too early to tell. Choose a row to see only that idea's posts. New plan from this idea asks first, then makes a new plan from it. Five to a page, and each title has an icon that opens its plan. Sort by interactions, reach, posts or newest. Plans with nothing posted in the window say so.
• Over time. The reach (or interactions) of the posts published each day: a post keeps adding to the day it went out. A day whose posts report no reach is a gap in the line, not a zero. Choose a day to see only its posts. Not shown when nothing in the window could be measured.
• Every post. Newest first, or sorted by reach or interactions. Each post shows the idea or plan it came from (choose it to see only that idea's posts) and its numbers, each with its name. A post under two days old says Still counting: numbers keep arriving for 48 hours. Eight to a page, with page numbers underneath.

One post at a time

Choose a post to open it. You see its picture, the full caption, when it went out, the plan it came from and every number we have for it, plus the ones its network did not report. From there you can view it on the network, open it in your calendar, see its replies when it has some, and open its plan if it is yours. The link to an open post can be shared, and Back closes it.

Instagram and Facebook likes and comments update about every minute, and a new comment shows within seconds. A post's first day gets reach, views and saves every minute too; after that, a post's reach, views and saves update every hour or two. Threads and LinkedIn likes on older posts update about hourly. While the page is open it refreshes itself.

Coverage is part of the answer

Not every network reports numbers, and a connected account sometimes needs reconnecting before it can. The page names any network it has no numbers for, with how many posts that covers, and says why. When a network needs reconnecting, the page and your Accounts page say so in the same way, with a link straight to the fix.

Those posts still appear in the list. They are not counted as zero: a total that quietly left a network out would be wrong by an unknown amount, and a visible gap is better than that.

What is not on this page

Follower growth, and a comparison between networks. Each network counts reach and interactions its own way, so a side-by-side would compare things that are not the same.

Using it honestly

The useful comparisons are within a network: "did this idea do better than that one on Instagram this month" is answerable. Most ideas have only a few posts, so read a difference between two of them as a hint, not a verdict.

The other honest signal is in Post Replies: whether a post actually started conversations is often more informative than its reach.