The idea pool

Ideas is a standing pool of content angles generated for your brand. It exists so that "what do I post about" is never the thing that stops you.

How the pool works

The pool is generated against your brand profile and refreshed on a cadence: a daily job tops up the brands that are due. You do not request ideas one at a time; you browse what is there.

What you can do with an idea

Use it: turn it into a content plan. This is the point of the pool, and it is covered in turning an idea into a plan.

Save it: keep it in your library for later.

Dismiss it: push it out of the active pool because it is off-brand or uninteresting.

Pin it: protect it. A nightly sweep archives ideas that have been shown repeatedly without being acted on; pinned ideas survive it.

The states

State	What it means
Active / shown	In the browsable pool: surfaced, not yet acted on
Saved	Kept deliberately in your library
Used	Converted into a content plan
Dismissed	Pushed out by you
Archived	Retired automatically by the nightly sweep

Why ideas disappear

An idea that has been shown three times without being used, or that has sat untouched for a fortnight, is archived overnight. This is deliberate: without it, the pool becomes an ever-growing backlog that you stop reading, which is the same as having no pool.

If an idea matters to you, pin it or save it. Those are the two signals that stop the sweep.

If the pool feels generic

The pool is only as good as the brand profile behind it. Ideas that could belong to any business in your category almost always trace back to a broad Niche or Audience: tighten those, and the next refresh improves. See your brand profile.