When you hit a limit

The product has several different walls and they feel identical from the outside. They are not, and the right response differs.

The walls

What you see	What it means	What to do
Out of generations	The monthly AI allowance is spent	Top up, or wait for the reset
Plan limit reached	You have made this month's content plans	Wait for the reset, or upgrade
No usable ideas left	The free lifetime idea allowance is spent	Choose a plan
Feature not on your plan	An entitlement, not a quota	Upgrade: waiting will not help
Platform not in your plan	That network is not included	Upgrade, or publish there manually
Brand or seat cap reached	A structural limit	Remove one, or upgrade
Subscription inactive	Payment lapsed or cancelled	Settings → Billing

Quota versus entitlement

A quota resets. Running out of generations on the 20th means waiting ten days or topping up.

An entitlement does not. Scheduling, the automation suite and client approvals are either on your plan or they are not, and no amount of waiting changes it.

Reading which kind of wall you have hit saves you from waiting for a reset that was never coming.

Nothing is destroyed at a limit

Hitting any of these leaves your work intact. Scheduled posts keep publishing, automations keep running, drafts stay drafts. What stops is making new AI output.

Where the numbers are

Every figure comes from plans and what's in them, which is generated from the live configuration. If a wall disagrees with something you read elsewhere on this site, that table is the one to trust.

If a wall looks wrong

If you are refused something your plan should include (most commonly straight after an upgrade) sign out and back in, which refreshes the cached entitlement. If it persists, contact support with the exact message you saw.