Generations and allowances

On the agency deployment, your plan carries a monthly allowance of generations: the AI actions that cost real money to run. (The main product has no such allowance: what you make there is counted in content plans.) Understanding which actions spend one is the difference between a comfortable month and hitting a wall on the 18th.

On Free the allowance is one-time, not monthly. It is sized to finish your two content plans, artwork included, and it does not refill.

What spends a generation

Broadly, anything that calls a model or a renderer:

• Generating a content plan: by far the largest single spend, because a plan is seven tabs produced in one run
• Regenerating a tab, or retrying a failed plan
• Generating an AI image
• Rendering carousel slides or a poster to final images
• Rendering a reel
• Analysing a website during onboarding

What is free

Everything else, and it is most of the product:

• Browsing the idea pool, saving, pinning and dismissing
• Editing anything: captions, slides, plans, brand profile
• Laying out and previewing an asset in Studio
• Scheduling, moving and publishing posts
• Replying to comments and DMs
• Running automations

The line is: does this call a model or encode a video? If not, it is free.

Previewing is free, exporting is not

This is the split that surprises people in Studio. You can build a whole reel and watch it back without spending anything; the render is the paid step, because that is the part that actually costs.

The same logic applies to carousels: laying out ten slides is free, turning them into ten finished images is not.

Where you stand

The sidebar shows your remaining allowance once it is the closer of your two limits (plans and generations).

Running out

Running out does not break your workspace. Scheduled posts keep publishing, automations keep running, your content stays where it is. What stops is generating new AI output until the allowance resets or you upgrade. On Free it does not reset, so the way forward is a paid plan.

See when you hit a limit.

Where it went

The two things that consume an allowance fastest are regenerating plan tabs repeatedly and rendering reels. If a month ran out early, it was almost certainly one of those.

For plan tabs specifically, editing is free and usually faster than a third regeneration. See regenerating, retrying and cancelling.