Ideas
Turning an idea into a plan
What carries across when you use an idea, why it is a one-way transition, and the alternative door if you already know your topic.
Using an idea is the transition from browsing to working. It opens the content plan generator with that idea as the source.
What carries across
The angle, the audience it was written for and any format suggestion travel into the plan, so generation starts grounded rather than from a blank prompt. This is why a plan made from a pool idea is usually sharper than the same subject typed from memory: the idea already encodes who it is for.
It marks the idea used
Using an idea moves it to the used state. It leaves the browsable pool, which is what stops you generating the same plan twice a fortnight apart without noticing.
If a plan does not work out, the idea stays used, but nothing stops you creating a new plan on the same subject through the topic door below.
On the free plan, this is the metered action
Free accounts can see the whole pool but convert only a small number of ideas into output, and that allowance is lifetime, not monthly. Browsing costs nothing; using is the thing that counts. See idea limits and refreshes.
The other door
If you already know what you want to say, do not go looking for an idea that matches. Content plans → New takes a topic in your own words and produces exactly the same eight tabs. Neither door produces a better plan than the other; they differ only in where the starting angle came from. See creating a plan.
Last updated September 11, 2026