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Content plans

Regenerating, retrying and cancelling

Fix one tab without rebuilding the plan, what the per-tab cap is for, and what happens to a plan that fails or hangs.

Most plans have one tab that missed. Regenerating that tab is almost always the right move, and it is much cheaper than rebuilding the plan.

Regenerate one tab

Each tab can be regenerated on its own. The rest of the plan is untouched, so a good carousel is not lost because the email was weak.

There is a cap of three regenerations per tab. It exists because a fourth attempt at the same tab, against the same brand profile and the same brief, is very unlikely to differ from the third in any way you would value: at that point the input is the problem, not the sample.

When a tab keeps coming back wrong

Change an input rather than rolling the dice again:

Retrying a failed plan

A plan that failed outright can be retried. A retry regenerates the plan and costs the same as generating it, because that is what it does.

Plans that hang

A plan stuck in queued or generating for more than about ten minutes is failed automatically by a watchdog, rather than spinning forever. If that happens, retry it; if it happens twice on the same topic, the topic is likely triggering the content guard. See what we will not generate.

Cancelling

A plan that is still generating can be cancelled. Cancelling stops the work; it does not refund a generation that has already been spent.

Editing beats regenerating

Tab content is editable. For a caption that is 90% right, edit the 10%: it is instant, free, and it is the only way to get output that is exactly what you meant.

Last updated September 11, 2026