Working with multiple brands

A brand is a whole workspace, not a label on your content. Each one has its own brand profile, idea pool, content plans, posts, calendar, connected accounts and automations.

Switching

The chip in the topbar shows the brand you are working in and switches between them. Everything on screen follows the switch: the idea pool you see, the plans you can open, the accounts you publish to.

This is deliberate isolation. Two clients' content should never be one keystroke away from being posted to the wrong account.

Each social account or Facebook Page connects to one brand at a time. If one Facebook login manages Pages for several brands, connect Facebook on each brand and pick its Page. See connecting a Facebook Page.

What is shared across brands

Your account: your login, your security settings and your subscription. Content plans are one pool for the whole account, shared across all your brands: a plan made for one brand counts against the same monthly allowance as a plan made for another. On the agency deployment the AI allowance (generations) is account-wide: a busy month on one client draws on the same pool as the others.

Your team is also account-level; see team members, seats and roles.

What is not shared

Everything else. There is no cross-brand idea pool, no shared calendar and no way to copy a plan between brands in the product today. If you need the same campaign for two brands, generate it in each: the output will differ, because the brand profiles differ, which is usually what you actually wanted.

How many you can have

The number of brands is set by your plan. See plans and what's in them for the current figures; the table there is generated from the live plan configuration, so it cannot drift from what your account will actually let you do.

Archiving

A brand you no longer work with can be archived rather than deleted, which keeps its history intact and frees the slot.