Plans & billing
Plans and what's in them
The full comparison, generated from the live plan configuration, so what you read here is exactly what your account will let you do.
This table is generated from the same configuration the product enforces. It is not a marketing page kept in step by hand: if a limit changes, this changes with it.
| Plan | Solo | Solo+ | Team | Agency |
|---|---|---|---|---|
| Monthly | $79 | $149 | $249 | $899 |
| Content plans / monthPer brand. Free is 2 in total | 5 | 10 | 15 | 20 |
| Brands | 1 | 2 | 5 | 15 |
| Team seats | 1 | 1 | 5 | 20 |
| Platforms you can connect | 4 | 6 | 6 | 6 |
| Schedule your own postsYour content plan's posts schedule on every plan, and publishing now is on every plan | Yes | Yes | Yes | Yes |
| Ideas you can useFree is a lifetime cap | Unlimited | Unlimited | Unlimited | Unlimited |
| Carousel slides | 5 | 5 | 5 | 5 |
| Reel with every plan | Yes | Yes | Yes | Yes |
| Video with every plan | — | Yes | Yes | Yes |
| Video makes per planFree: a free preview and 1 reel with every plan | 2 | 2 | 2 | 2 |
| Export without watermark | Yes | Yes | Yes | Yes |
| Comment to DM automation | — | Yes | Yes | Yes |
| Post Replies and Inbox | — | Yes | Yes | Yes |
| PerformanceReach on the home screen is on every plan | — | Yes | Yes | Yes |
| Audience suiteContacts, segments, broadcasts | — | Yes | Yes | Yes |
| Client approvals | — | — | — | Yes |
| Website analyses / month | 3 | 5 | 10 | Unlimited |
Free is the trial
There is no separate trial to start and nothing expires out from under you. A new account lands on Free with the full authoring path open, so you can prove the product works on your own brand before paying.
What Free fences is output, not capability. You can see the whole idea pool, generate plans, schedule everything in them, use Studio on those plans on the agency edition, and publish immediately. What you cannot do is schedule a post you wrote yourself, or make content from a topic without a plan behind it, and your content plans are a total allowance rather than a monthly one: two, and that is it.
Free is not in the table above, because that table compares the plans you can buy and Free is where an account starts and where a lapsed one returns. Its figures:
What Free includes
- Content plansin total, not per month
- 2
- Ideas you can turn into outputlifetime, not monthly
- 2
- Ideas in your pool
- 30
- Brands
- 1
- Carousel slides
- 5
- Reels per planplus a free preview with every plan
- 1
- Website analyses per month
- 1
Free publishes immediately; scheduling your own posts is on paid plans. Automations start at Solo+; Performance at Solo+; Post Replies and the Inbox at Solo+. Generated from the live plan configuration.
The lines that matter most
Content plans are the headline limit, because a plan is the unit of work. On every paid plan the allowance is one pool for your whole account, shared across all your brands, and it refills each month. On Free it does not refill: you get two content plans in total, and when they are used the way forward is a paid plan.
Scheduling. Your content plan's posts schedule on every plan, Free included. For a post you write yourself, publishing now is on every plan and scheduling it for later starts at the first paid plan.
Platforms your account may connect. Content is written for all six on every plan regardless. See platform support.
Brands and seats, if you work across clients or with other people.
Video: Film yourself on every plan. On Free, every content plan comes with a free video preview and one Reel. From Solo, every content plan comes with Film yourself and a Reel; from Solo+, a Video and a Reel. A make is one look of every video your plan includes, and each content plan comes with a set number of them (the first make plus a remake); the table shows the number. A make that fails does not use one.
Comment to DM automation, Performance, Post Replies and the Inbox start at Solo+. Every plan sees its total reach on the home screen.
Client approvals are on the Agency plan.
Annual billing
Paying annually costs less per month than paying monthly. The discount is applied in the checkout rather than described here, so there is one place it can be wrong.
Choosing
If you have been using the product, your recap tells you which lines you actually exceed, which is a better basis than predicting your own behaviour.
If you are not sure, take the smaller plan. Changing plan is immediate and managing your subscription explains what happens when you do.
Last updated October 8, 2026