Comments

Comments shows what people have said on your brand's own posts, grouped by the post they are on, with a count per post.

Why this screen exists

The ordinary Tuesday question for a small business is "did anyone say anything?". Before this screen, the product could publish a post and fire an automated reply, but could not show you a comment and let you answer it: the answer was on a different website.

What you can do

• Read the last 90 days of comments on your posts, newest first, grouped by post.
• Reply publicly, as your brand.
• Edit a reply you made.
• Delete a reply you made.

What we keep, and for how long

We keep a comment's id, the post it is on, who wrote it and when, and your reply. We do not keep what the person wrote: the screen reads their words from Facebook or Instagram each time you open it.

• Comments on your latest 10 posts on each network show their words.
• A comment on an older post shows who and when, with "Open the post to read this comment." If it set off one of your automations, its words still show.
• Comments older than 90 days are removed, and with them their labels. Reply rates and "needs a reply" counts cover the last 90 days.

Deleted comments

A comment the author deletes is marked as deleted rather than silently disappearing, so a reply thread does not become nonsense.

One honest limitation: this signal arrives reliably from Facebook. Instagram does not send a deletion signal, and we do not invent one: an Instagram comment removed on Instagram may still be listed here.

Comments and automations

A comment containing your keyword can trigger an automation: that is comment-to-DM. This screen is the manual half: the conversations that need an actual answer.

Answering publicly matters even when an automation already sent a DM. Other readers cannot see the DM; they can see whether you replied.

Filtering to a plan

Comments can be filtered to the posts a particular content plan produced, which is the fastest way to see whether a campaign actually started conversations.